One in three Australian adults has high blood pressure. It often has no symptoms. But left untreated it can lead to stroke, heart and kidney disease. And not only that but those of us 45 years and above that require blood pressure lowering medicines are really bad taking them regularly and on an on-going basis.
The independent medical education portal, NPS MedicineWise approached us to make a three short animated films to engage the target audience with the subject matter and ease them into real behaviour change.
The animations harnessed conversational tone, plain language and stylised, appealing visuals to explain: what blood pressure is; what risk blood pressure poses and why you should just get it checked; and if we have high blood pressure just how we should go about managing it long term.
NPS MedicineWise is an independent, not-for-profit and evidence-based organisation. They provide practical tools such as medicines lists or the Diabetes Health Tracker, evidence-based information, and continuing professional development educational activities, with the aim to improve the way health technologies, medicines and medical tests are prescribed and used.