Bridge8

Futurists | Technologists | Communicators

What is Bridge8?

Bridge8-RGB-Web-LogoBridge8 is a foresight, industry development and complexity communications consultancy based in Australia. We offer insights into emerging technologies and how they interact with social, economic and environmental factors in the creation of possible futures.

This blog is an output from our research practices. We look for weak signals & trends that may affect those we work with – manufacturing, mining, biomedicine, water, energy, agriculture & wine. We’re interested in how emerging technologies like nano, bio & info technologies may influence future possibilities. And how social & environmental needs may reveal more long-term, sustainable practices. Finally we’re interested in how we learn, through education & communication, to put creative and innovative approaches into practice. Contact us to know more.

Filed under: Innovation

#onsci: 19th January – What’s in store for science in 2012?

Kristin: Welcome to 2012 and welcome back to #onsci.

The January topic  is “What’s in store for science during 2012?”. I’ve read plenty of articles which threaten collapse to many of our the current structures we take for granted – from climate and ecosystems, to new financial crises and the way we do business, to education and learning and to the way the internet functions.

Here’s some*:

*Links are a selection only and any unstated notions of collapse are probably my own pessimistic perspective ;)

What’s on your radar? What do expect the big stories on science to be in 2012? What are the major issues, especially for how we continue to communicate science? This very broad topic will allow us all to present the issues that are front of mind for us this year and will serve to inform future topic themes. I’m anticipating you’ll mention at least the following:

  • research funding
  • science education (science enrolments and the national curriculum)
  • filter bubbles and public understanding of science (especially the process of science and testable theories)
  • bets on major “breakthroughs” that will be profiled in mainstream media
  • open access/open science/science 2.0
  • continuation of climate change, vaccination debates
  • consciousness, neurobiology, the mind and the way we think

If there’s anything specific you’d like to add in advance, let me know. Otherwise see you at #onsci on Thursday 19th January at 9pm AEDT | 10am GMT | 5am EST

Filed under: Open Science, public science, Twitter ,

#onsci: 15th December – Science and Religion

Kristin: In preparing last month’s topic on whether we care about science, I came across this reference to a book called “Why Religion is Natural and Science is Not“. The book description states:

In Why Religion is Natural and Science Is Not, Robert N. McCauley, one of the founding fathers of the cognitive science of religion, argues that our minds are better suited to religious belief than to scientific inquiry. Drawing on the latest research and illustrating his argument with commonsense examples, McCauley argues that religion has existed for many thousands of years in every society because the kinds of explanations it provides are precisely the kinds that come naturally to human minds. Science, on the other hand, is a much more recent and rare development because it reaches radical conclusions and requires a kind of abstract thinking that only arises consistently under very specific social conditions. Religion makes intuitive sense to us, while science requires a lot of work.

This description, read in conjunction with Craig Cormick’s talk (that we also explored last month – how values might make us reject science) is worrying – does religion make more sense?

Alternatively, there’s Sam Harris’s TED talk on how science can answer moral problems. Is there a role for science in guiding us to what is just and right?

As Christmas draws close we’ll explore the links between science and religion. How does faith intersect with science? Do atheism and science go hand-in-hand? What role might religion play in science and vice-versa?

And best yet – from supernovas to faster-than-light-travel – we’ll ask you to put forward your scientific theories to explain the stories of Christmas!

#onsci: Thursday 15th December: 9pm AEDT, 10am GMT, 5am EST

Filed under: public science, Science, TED, Twitter , , , ,

Black Gems on the Beach

Sarah: Imagine you’re on Yorke Peninsula, a scrubby, unrefined corner of South Australia. Dead kangaroos on the roadside. The occasional emu. You drive to the end of a rough, gravelly road. It’s cool but sunny. You park the car at the base of a hill, and wander up a sandy pathway towards what you presume must be the ocean. You reach the top of the path, and the gusts of wind and salt coming off the sea take your breath away. The ocean is bright blues and greens, the wet sand so shiny it makes you squint. You shift your line of sight about 100 metres from the shoreline to see two jagged poles jutting out of the water. Must be a ship! And then you notice a placard in front of you. The text reads:

BLACK GEMS ON THE BEACH

Fill your beachcombing bucket with tokens of another place and time.

Stranded on this pristine white beach are chunks of 3-million year-old coal, castaways from a place thousands of kilometres distant.

With rough seas, the coal is released from the sunken hold of the steamer ‘Willyama’, which ran aground here in 1907 whilst en route from Newcastle, NSW to Port Pirie, SA.


There actually is no such sign*, but I wrote this piece after an inspiring workshop coordinated by Interpretation Australia, run by Susan Cross, last week^. These 50 words were developed over the course of the day, my best effort at capturing the pleasure I experience collecting pieces of coal with my children at Willyama Beach.  Every trip to this special place, we skip along the sand and imagine what it must have been like to be shipwrecked here over 100 years ago. I aimed to make other people want to do that too.

An earlier version was nowhere near as punchy:

COLLECTING COAL ON YORKE PENINSULA

Washed up on this pristine white beach are scattered chunks of coal which formed nearly 2000 kilometres away.

With rough seas, the coal is gradually released from the hold of the ship ‘Willyama’, which sank here in 1907 whilst travelling from Newscastle to Port Pirie.

By working through my piece of text, and based on lots of excellent theory and examples from Susan, I got rid of the passive voice (passive is evil!), introduced elements of the personal experience (use of ‘your’ in the opening sentence) and got the point across that these pieces of coal didn’t really belong on this beach, without giving a history and science lecture.

That’s interpretation! The art of creating powerful, appealing and memorable information which informs and inspires the general public. A new meaning to a term I was already familiar with. You’ll read interpretive signs in museums, art galleries, libraries, cemeteries, all over the place. And actually I think that what we often refer to as ‘science communication’ could also be included under the ‘interpretation’ umbrella. That’s why I’ve just become a member of Interpretation Australia, and I’m really looking forward to my first IA networking event in February 2012.

*the board that is really posted above this beach can be seen here

^Regan Forrest also attended the workshop, and has blogged about it here


Filed under: Awareness , , , ,

#onsci: November 17 – Do we care about science?

Kristin: The next #onsci twitter chat will be held this Thursday, 17th November, 9pm AEDT (Sydney), 10am GMT (London) and 5am EST (New York). The question we’ll be exploring is “Do we care about science?”.

The Conversation has recently run series of articles on the State of Science a series in which Australia’s leading scientists give a “snapshot of their discipline”. The first article to kick off the series was by Australia’s Chief Scientist, Prof Ian Chubb on “Does Australia Care About Science?”. The series itself is recommended for its coverage of why do people reject science, how it’s imperfect, why communicate, and how to teach it. In reading these articles, I kept coming back to Prof Chubb’s question – do we care?

A recent ANU study found that Australians were more interested in science than sport, so perhaps we do care?

But why should we care? One reason might be found in Ben Goldacre’s TEDGlobal talk on Battling Bad Science. We’ll be showing that talk at this Saturday’s TEDxYouth@Adelaide (Book now if you’re 12-26!) alongside Janine Mackintosh‘s inspring talk on art and biodiversity, and Emily Steel‘s on how to tell science stories from TEDxAdelaide last weekend (will post links as soon available!). All three talks explain why we should care, but for vastly different reasons.

The recent responses from scientists I follow twitter to NHMRC and ARC funding success rates are other reasons why perhaps people should care. Plus Craig Cormick’s recent presentation broadcast on Radio National program Ockham’s Razor discussed the fact that a large number of people believe in psychic powers, UFOs, magic and similar things. Does this mean they don’t (or can’t!) care about science?

I think these ideas make for an interesting #onsci discussion, particularly whether we (as Australians and/or other nationalities) care about science, why or why not, and why should we? I’m hoping this discussion can go beyond “because it’s good for you like muesli” responses and pick up valid, urgent and important reasons to support the argument that we should care. So, some further questions to provoke your thinking:

  • Do we care about science?
  • Why should we care, what’s at stake?
  • How might science engender empathy?
See you on Twitter this Thursday night under the #onsci hashtag.

Filed under: public science, Science, TED, Twitter , , , , , ,

Futurists to Follow

Kristin: Some time ago, I was asked for a good list of nanotechnology websites or blogs. Tonight, @anoddgeography asked me the same question in regards to futurists. So in addition to following or participating in the monthly #futrchat, or following my overly long list on Twitter, here are the ones that immediately came to mind (and in no particular order)

I know I’ve missed several here that I probably read more regularly, but I’m also interested in your must-follows and must-read blogs by futurists. Suggestions and recommendations?

Filed under: Blogging, Futures, Leadership, Twitter , , ,

Speaking of Bridge8

The Australian Science Communicators Conference is being held in Sydney from 27-29 February 2012. Kristin is producing a panel on social media and James is producing a panel on video engagement. You can register here.


InsideOut will be back for the Adelaide Fringe Festival, at Higher Ground's Shimmering West location. This formed part of TED Prize winner JR's global art initiative.

What are we working on?

January 2012
  • We're raising funds for next year's I'm a Scientist, Get Me Out of Here!, two weeks of online madness on science, and science careers. Our pilot in June 2011 saw 900 students from across Australia ask 15 fabulous scientist 933 questions and engage in 42 live chats and we want to triple it!
  • James recently delivered this fantastic set of animations on critical reasoning. You can see his most recent ones on regenerative medicine, vertical farming and synthetic meat on our YouTube channel.
  • Kristin is preparing for a new semester of teaching Business and Carbon Management at the University of Adelaide

What's been happening?

Tedwina with Sarah

Host Noriko Wynn

More Photos

Where are we?

@_bridge8

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