Social Media for Marketing Science

Social Media for Marketing Science
Sarah Keenihan and Kristin Alford
Bridge8 Pty Ltd
February 2012

With its emphasis on knowledge sharing, community building, as well as engagement and empowerment of consumers, social media tools and applications offer significant opportunities in marketing. By carefully considering their audiences, scientists and science institutions can benefit from using social media to market their activities. This review presents theory and current examples of integrating social media into the practice of strategic marketing, and suggests how science organisations can leverage this for better engagement.

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  1. […] more background, you can also read this article on Social Media Marketing for Science by Dr Sarah […]

  2. […] Amongst other things, I’ll be referring to an article I wrote with Kristin Alford earlier this year: Social Media for Marketing Science […]

  3. […] With a brain overflowing with half-written articles and ideas for future blog posts, today I’m going to chicken out by highlighting an article I wrote earlier in the year with Kristin Alford, Social Media for Marketing Science. […]

  4. […] written here and there about how twitter can play a role in the professional lives of scientists and communicators. […]

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