Attracting Outstanding Future Teachers

Kristin: As part of our Governor’s Leadership Program, we need to be involved with an action learning project. I am part of a group studying community resilience to climate change, but the groups are exploring a range of topics inlcuding Indigenous youth leadership, people and nature, support for children of mentally ill parents and international students.

One of the groups is working on a significant issue: “attracting outstanding teaching talent”, sponsored by DECS. Recently DECS has released a campaign called “Teaching is Inspiring” as a way of raising the profile and status of teaching as a potential career.

The aim of this GLF project is to engage year 10, 11, 12 and also undergraduate students to encourage them to choose teaching as a profession. This group’s current challenge is how to engage and communicate with this audience, knowing that this generation might not be so much in to the regular media channels but more easily reachable through social media.

Social media is outside the expertise of this group, so I offered to ask for your advice. How do you think DECS needs to think around social media to talk to this potential audience? How would they do it? What policies and risk management strategies might be applicable? How could they be innovative? Are there any good examples we can point them to? Who should DECS to be talking to in order to get good advice here in SA?

Lots of questions. If you’ve got some suggestions or are willing to offer some advice, let me know.


  1. I would suggest a Facebook page monitored by someone in DECS who can devote time to answering questions and communicating with current and potential participants. (Let me know if they need someone cause I’m currently looking for work)

    The Facebook page could be used to encourage people to share personal stories about a teacher who has inspired them. A small prize could be offered to the best story.

    There is also room on a Facebook page for topic discussions and event promotion. These days pages are very versatile.

    It might be worth having a look at how ‘Teach for Australia’ use social media. They’ve got Facebook, Twitter and YouTube as well as ‘campus ambassadors’ who are university students but are paid by T4A to promote them on campus.

    • Teach for Australia a good suggestion, and also something DECS is familiar with, which I’m imagining helps. I’m liking (no pun intended) Facebook Pages and Groups more and more for discussions, but I find those discussion tend to occur with people already engaged in what I do. So I’d be interested in finding out more about how they work in building a new audience.
      Thanks 🙂

      • The hope would be that the story competition would draw new people in, especially if you restrict it to current students and have a couple of categories (eg secondary, tertiary). Then once you’ve got them in BAM! promote the program.

  2. David Johnston says:

    Unless it’s monitored it’s as useless as an Alan Jones talkback radio rant.

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