Kristin: As part of our Governor’s Leadership Program, we need to be involved with an action learning project. I am part of a group studying community resilience to climate change, but the groups are exploring a range of topics inlcuding Indigenous youth leadership, people and nature, support for children of mentally ill parents and international students.
One of the groups is working on a significant issue: “attracting outstanding teaching talent”, sponsored by DECS. Recently DECS has released a campaign called “Teaching is Inspiring” as a way of raising the profile and status of teaching as a potential career.
The aim of this GLF project is to engage year 10, 11, 12 and also undergraduate students to encourage them to choose teaching as a profession. This group’s current challenge is how to engage and communicate with this audience, knowing that this generation might not be so much in to the regular media channels but more easily reachable through social media.
Social media is outside the expertise of this group, so I offered to ask for your advice. How do you think DECS needs to think around social media to talk to this potential audience? How would they do it? What policies and risk management strategies might be applicable? How could they be innovative? Are there any good examples we can point them to? Who should DECS to be talking to in order to get good advice here in SA?
Lots of questions. If you’ve got some suggestions or are willing to offer some advice, let me know.