6th August 2009

Let’s Talk Sheep

Funding has been released for a study into ‘Targeted Communication Solutions for the South Australian Sheep Industry’. The Minister for Agriculture Food and Fisheries, The Honourable Paul Caica MP, approved ‘Let’s Talk Sheep’, an initiative of SA Lamb Development Team (SALDT) funded by the Sheep Industry Fund through the SA Sheep Advisory Group (SASAG).

‘Let’s Talk Sheep’ will be facilitated by Kristin Alford and Alexandra Smart from industry development and communications consultancy Bridge8 Pty Ltd.

“We are working closely with an enthusiastic group of representatives from industry bodies including SALDT, SASAG, the Department of Primary Industries and Resources of South Australia (PIRSA), the South Australian Farmer Federation (SAFF), Merino SA, and the Sheep Industry Development Board (SIDB). This reference group are providing useful guidance on how to best identify issues with current communication pathways between industry bodies and the whole value chain”, said Alexandra Smart, Bridge8, formally from a sheep producing farm at Melrose in SA’s Mid North.”

“We are inviting those involved in the wool and sheep meat industries from all regions – including producers, to sellers and service providers – to participate in this project by completing a quick survey. It will provide useful information to inform a more collaborative strategy for improved communications along the SA sheep industry value-chain”.

Industry participants will be able take part when the survey is launched at in late August.

For more information please contact Alexandra Smart –


  1. […] Talk Sheep! Bridge8 continued to work on Let’s Talk Sheep, reviewing existing communication pathways along the sheep industry value chain and exploring the […]

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