Bridge8

Futurists | Technologists | Communicators

Let’s Talk Sheep @ The Show

Alex: ‘Let’s Talk Sheep’ will be visiting the show – Thursday 10th September.

Targeting all those involved in the sheep industry in SA, surveys will be handed out primarily in the Sheep and Grain Pavillions.

This survey will form the first stage of the ‘Let’s Talk Sheep’, an initiative of SA Lamb Development Team (SALDT) funded by the Sheep Industry Fund through the SA Sheep Advisory Group (SASAG).

Project aim: Targeted Communication Solutions for the South Australian Sheep Industry.

Remember it is only 10 quick questions!

Results of this survey will shape Stage 2 of the study, a targeted telephone survey reaching different segments of the SA Sheep Industry.

Leaving your contact details for willingness to participate in Stage 2 of the study will enter you in the prize draw to win a dozen bottles of wine – donated by SALDT and Bartagunyah Estate, Southern Flinders Ranges.

Hope to see you at the Show!

Alex Smart

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Let’s Talk Sheep Survey Live NOW

CLICK HERE TO BEGIN SURVEY

Let’s Talk Sheep preliminary VERY SHORT, SUPER QUICK survey is now live! Calling all involved in the SA Sheep Industry to participate NOW….there are only 10 questions!

We are inviting those involved in the wool and sheep meat industries from all regions of SA– including producers, to sellers and service providers – to participate in this project by completing this quick survey. It will provide useful information to inform a more collaborative strategy for improved communications along the SA sheep industry value-chain.

This survey will form the first stage of ‘Let’s Talk Sheep’, an initiative of SA Lamb Development Team (SALDT) funded by the Sheep Industry Fund through the SA Sheep Advisory Group (SASAG). Results of this survey will shape Stage 2 of the study, a targeted telephone survey reaching different segments of the SA Sheep Industry.

Leaving your contact details for willingness to participate in Stage 2 of the study will enter you in the prize draw to win a dozen bottles of wine – donated by SALDT and Bartagunyah Estate, Southern Flinders Ranges.

Project aim: Targeted Communication Solutions for the South Australian Sheep Industry.
Facilitated by: Kristin Alford and Alexandra Smart from industry development and communications consultancy Bridge8 Pty Ltd.

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Reconnecting farmers and consumers for sustainable futures

Kate: Bridge8 is currently working on a project looking at how farmers receive information. One aspect of farm communication that interests me is the information that passes directly between farmers and consumers. In modern agricultural systems where produce is sold via central distributors, processors and retailers there are rarely direct connections between consumers and the farmers who produce their food.      This can make it difficult for farmers to respond to consumer preferences for quality and diversity. It also favours larger producers able to maximise output of produce, often through more resource intensive (and therefore usually more environmentally harmful) methods. Lack of direct farm-consumer links also contributes to a general lack of understanding by many people of where their food comes from and how dependent therefore they are on things like healthy soils and river systems. Planet ARK’s recent STOP FOOD WASTE campaign urges supermarkets to reconnect consumers with farmers to encourage people to consider the hard work and resources that have gone into making their food.

Farm models and communication strategies that encourage closer links between farmers and consumers have been receiving increased attention in recent years. These are motivated both by farmers wishing to diversify, reach new markets and use more sustainable practices, as well as by consumers seeking quality produce and more direct links to their food. I’ve highlighted a number of strategies below. From the perspective of those interested in communication technologies it is interesting to note how many strategies involve Web-based communication.

Strategies and models promoting farmer-consumer links include:

  • Farm gate sales and farmers markets that allow frequent face-to-face communication with customers.
  • Direct selling to consumers via internet marketing. Some smaller wine companies in the US and Australia are surviving the GFC by using Facebook and Twitter to converse directly with consumers.
  • “Farm to Fork” arrangements where shops and restaurants buy direct from individual producers. These are often businesses wishing to sell quality produce with a commitment to buying fresh local, organic or fair trade.
  • Community Supported Agriculture (CSA) which is a global phenomenon (In Brisbane FoodConnect works in this manner) where city consumers aim to directly support local farmers by signing up to food delivery schemes. Buyers take on a degree of the risks of production by agreeing to pay for food deliveries regardless of seasonal supply variations. Direct communication between farmers and consumers occurs via websites, farm visits and often collective agreements on pricing.
  • Horticultural Auction Markets. Establishment or revival of regional produce markets (sometimes using online auctions) has been proposed as a way of supporting small scale farming.
  • Marketing strategies aimed at communicating the quality and place of origin of produce through labelling are also ways of promoting farm-consumer links. The EU has recently decided to extend country of origin labelling to increase protection of geographical indications (Expect more restrictions on produce like “Australian Champagne”) and to create more effective labelling for organic produce. Supermarkets in Australia are responding to demand for more information about the story behind products with labels carrying information down to the names of individual farms. In the US half of meat is now estimated to be supplier branded.

Filed under: Digital Media, Environment, Futures, New Media, Opportunities, Uncategorized , , , , , , , , , , , , , , , , , , ,

Living Local in the Kimberley

Jennifer: Living remote makes obtaining fresh produce difficult. The closest supermarket to some communities in the Kimberley region is several hours drive away. In addition, much of the produce available has been transported from Perth, and is priced accordingly. During the last couple of weeks, as part of Scitech’s Aboriginal Education Program tour, I have visited several remote schools whose students are engaging in “living local” practices. These schools have established flourishing sustainable gardens.

At Wangkatjunka community, the high school students cultivate an impressive range of fruits and vegetables, including pawpaws, watermelons, sweet corn, broccoli and French beans. The Wangkatjunka high school students constructed the garden’s fencing and irrigation themselves, and now continue to cultivate its twelve rows of vegetables. The students recently cut open their first watermelon, and have harvested the sweet corn to eat with their families. They have since begun constructing a vegetable garden within the community itself. In the next few weeks, work will begin on a new landscaping project. The students will plant several hundred African Mahogany trees, providing shade and a windbreak for the community.

The Department of Agriculture and Food of Western Australia has developed the “Community Gardens” project, which recognised the efforts by the Bidyadanga community.  This community, located south of Broome, has a history of cultivating fresh produce dating back to the early mission days. Over the last ten years, bush tucker plantations, landscaping projects and a nursery have been established.

A highlight of this tour has been picking rocket from the vegetable patch with the students at Wulungarra community school, which we enjoyed in our sandwiches at lunch time. I am not much of a gardener, but I have been inspired to start my own vegie patch when I get back to Perth.

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Technology questions for Cleantech

Kristin: Today I’m sitting in a forum presented by The Water Industry Alliance and the Australia New Zealand Business Council  with the theme of growing cleantech business into national and global opportunities. The first part of the forum is focused on technology solutions. The recurring ideas that have come up in the introduction are Carbon Pollution Reduction Schemes, technologies, market economies and resource limitations. Yet as the morning developed, the bigger picture around community needs and the driving forces behind clean technologies starts to emerge.

The first speaker of the morning panel was Andrew Dickson of Wind Prospects. Andrew made the point that cleantech is not necessarily new – the use of wind energy has been around since 6AD – but it is evolving. As wind is a variable source, the market limit is expected to be 20% of market (until energy storage can be developed futher). Intermeshing to manage variability is important for further penetration and the connectivity of remote renewable supplies is a critical issues that Andrew and the members in my small group discussion identified as a barrier to further development. Andrew also spoke about the broader system considerations in developing wind technologies – ecology, Indigenous heritage, noise, signal interruption and public consultation – there are lots of pieces to the puzzle that need to be managed for the successful uptake and acceptance of wind technologies. On the posiitve side, wine development has also provided diversity of income for marginal agriculture areas.

Simeon Caric of Aerogel Australia talked about energy efficiencies in building developments. He explained the ‘heat island effect’,  ie the effect of materials in urban areas produces a drying and heating effect that results in surface temperatures higher than air temperatures. This means air conditioning is used at a higher rate than would be necessary compared with expected area temperature. This is why effective insulation against this effect can deliver energy savings. Simeon stressed that products do behave differently in the build. The theory of how insulation behave can be substantially different to the performance and the resulting energy efficiency. Bad design can result in the need to use heating and cooling systems  over the weekend to ensure comfort on Monday morning!

Prof Gus Nathan from the University of Adelaide spoke about the opportunities for synergistic development of renewables. Existing power infrastructure requires high capital and has long replacement times. The challenge is to move alternative energies faster up the technology learning curve. High solar energy radiation flux and geothermal temperatures tend to be in central and north-west Australia, away from major population centres. But they do exist in the same area, might provide good load matching (solar for peak) – and reduce capital cost if managed together – might there be synergies?

Arif Paul of the Emission Finance Advisory spoke elegantly about the how developed countries need to shift the way they think towards a more external, customer focused perspective. He said that sustainability is about providing social-economic benefit to people on the ground to allow them to be self-sustaining. And that it is easier to get projects up in developed countries because there are fewer barriers to the uptake of cleantech. He also alked about the potential barriers and opportunities arising from climate chnage and global finanical crises.

My personal frustration – why are we still hving these discussions around renewables as part of an overall energy portfolio and pursuing indivudal and corporate energy efficiencies? Most people seem to be in agreement about the general direction, the ‘how’ is obviosuly more difficult. Let’s start working on removing barriers to change and enabling these chnages to happen quickly.

Filed under: Cleantech, Innovation, Opportunities, Risks, Uncategorized , ,

What are we working on?

November 2009
  • crafting energy scenarios for South Australia in 2030
  • assessing communication needs and mechanisms to improve value-chain performance in the South Australian sheep industry. Visit Let's Talk Sheep to participate in our industry survey
  • conducting face-to-face interviews with industry leaders for the SA Mining Industry Innovation Roadmap
  • continuing the design and prototyping process for the Aqausens portable phosphate and nitrate probe for CleanFutures.
  • preparing case studies and career profiles around renewable energies
  • developing further professional development for AccessNano, especially to coach teachers and science communicators to deliver programs in their own areas
  • finishing a 'Thinking Caps' workshop on futures for 8-12 year olds

What's been happening?

Sydney Cleantech Network on 22 September 09

More Photos

Where are we?

@kristinalford